Marketing Communications Manager

UNIT4 Business Software

January 16, 2014

Original postings on the Viatec site are removed after the position is closed, but the posting will be archived here. The original posting was at
http://www.viatec.ca/job-board/10714

Job Category: 
Sales and Marketing
Job Specialization: 
Marketing and Communications
Job
Company Overview: 

What we do

UNIT4 Business Software is the North American subsidiary of UNIT4, a $624 million global business software and services company that creates, provides and supports software for Businesses Living IN Change – delivered via the cloud or on-premise. It offers solutions that help these fast-changing public, private, non-profit and higher education ‘BLINC’ organizations embrace business change - simply, quickly and cost-effectively.

UNIT4 Agresso, the company’s flagship Enterprise Resource Planning (ERP) suite and UNIT4 Coda Financials, its best-of-class financial management software, are used by 6000+ organizations in more than 100 countries.

Job Summary: 

Job Summary

The Marketing Communications Manager is an experienced marketing generalist; skilled writer, project manager and public relations professional with a broad skill set that can wear many hats.

Job Responsibilities

Marketing Planning and Strategy

  • Development of an annual PR and Media outreach plan
  • Development of Website annual roadmap and quarterly plan

Public and Media Relations

  • Execution of North American Media and Public Relations plan
  • Work collaboratively with Online Marketing Manager and Marketing Coordinators (Campaign Leads) to ensure integration of PR and Social Media efforts within existing Marketing Campaigns
  • Reach out and establish relationships with influencers, bloggers and media
  • Manage external media relations contractors when necessary
  • Produce monthly reporting on PR and departmental metrics
  • Analyze effectiveness of various tactics and program

Writing and Marketing Content Development

  • Writing and development of original collateral and marketing support materials as assigned (brochures, customer case studies, press releases, web content, blog posts, etc.)
  • Work with Senior Marketing Manager to ensure clear, consistent, strategic messaging
  • North American localization of corporate marketing materials and collateral
  • Regular review, updates and maintenance of all corporate areas of the North American website using an in-house CMS

Corporate Liaison & coordination

  • Collaboration and Coordination with Corporate global PR efforts
  • Collaboration and Coordination of projects with Corporate Creative team
  • Collaboration and Coordination with Corporate Web Team on website future and tools
  • Collaboration and Coordination with Corporate Product management team
  • Maintenance of all sales collateral on SharePoint, website and through chatter. (Maintain and regularly review content and communicate updates to the team.)

Customer Communications & Events

  • Produce quarterly customer newsletter and distribute customer service bulletins
  • Promote and communicate customer programs (NAUG, Customer Rewards, and UNIT4 Ideas)
  • Work collaboratively with individual Product Managers to develop and execute a communication plan for all new product releases (UNIT4 Agresso, UNIT4 Coda Financials, UNIT4 Campus, CentralCommand and UNIT4 supporting solutions)

General Departmental Support

  • Provide Back-up administration, coordination of all email marketing campaigns and reporting in both our CRM (salesforce.com) and Marketing Automation tools (Pardot.)
  • Provide Back-up support for Marketing events (Tradeshows, webinars and internal events etc .)
  • Provide Back-up support for vendor management of external marketing vendors (Industry Associations, Print Coordination, Advertising etc.)
  • Project management and coordination of departmental projects as assigned
  • Budget support for the Director of Marketing as required

Qualifications Required

  • Five or more years related professional experience in marketing, communications or public relations in the high-tech sector
  • Proven critical thinking skills and aptitude for both analysis and creativity with respect to marketing content
  • Marketing or Communications Diploma or equivalent combination of education, training and experience
  • Proven project management experience with the ability to multi-task and manage multiple priorities
  • Proven writing, editing and proofreading skills
  • In-depth understanding and hands-on experience in creative and media strategy, web development, internet-based communications and knowledge of HTML coding
  • Excellent knowledge of print production, promotion, and marketing principles, as well as strategies and practices for using the Internet and social media as a communications and marketing vehicle
  • Exceptional communication abilities and strong public relations track record
  • Experience using Adobe Suite to create and edit graphics
  • Knowledge and interest in the ERP and financial software industry (an asset)
  • Budget and project management experience
  • Team Player

Join us in “embracing change”

Around the world, we look for potential employees - who are confident team players and have an unswerving commitment to excellence in customer service - to help us in our mission to deliver software products and services that enable our customers to cope easily and cost-effectively with changing business needs and operating environments.

At UNIT4, we recognize that our employees are key to our success. We value them highly and take care to select the right kind of people to work with us. Do you have what it takes to help businesses embrace change? We look for UNIT4 team members who:

  • have a CAN-DO ATTITUDE: Positive, self-starters who rise to the challenge and take personal responsibility for solutions and results
  • have CUSTOMER EMPATHY: Delivering relevant value to customers by listening, understanding and reflecting back what is heard and providing solutions
  • are HUMBLE: Respectfully collaborating in the best interest of the customer, company, team and self

Position Specifications

Reporting To: Director of Sales and Marketing
Supervises: None
Location: Victoria, BC
Travel Requirements: 10 %. Candidates must be able to travel throughout North America.  

How To Apply: 

Join our team!
Please submit your cover letter and resume online by clicking here and reference job order #2014-61 Marketing Communications Manager.

Other Info: