Marketing Specialist, Free Search

Abebooks.com

April 11, 2014

Original postings on the Viatec site are removed after the position is closed, but the posting will be archived here. The original posting was at
http://www.viatec.ca/job-board/11285

Job Category: 
Sales and Marketing
Job Specialization: 
Marketing and Communications
Job
Company Overview: 

AbeBooks is an online marketplace for books and a remarkable place to work. Millions of new, used, rare and out-of-print books are offered for sale through the AbeBooks websites from thousands of booksellers around the world. We helped to revolutionize the used book business. AbeBooks became a subsidiary of Amazon.com Inc. after being acquired in December 2008. Our mission is to help people find and buy any book from any bookseller and our business stretches around the world with six international sites — AbeBooks.com, AbeBooks.co.uk, AbeBooks.de, AbeBooks.fr, AbeBooks.it, and IberLibro.com, as well as ZVAB.com, a marketplace for German books.

AbeBooks.com went live in 1996 and we have been growing ever since. The unique inventory of books for sale from booksellers includes the world's finest antiquarian treasures dating back to the 15th century, countless out-of-print gems, millions of signed books, millions of used copies, a vast selection of college textbooks and new books too.

Working at AbeBooks is challenging and fun. But we only hire the best people and we insist on the highest standards from our employees. Do you have what it takes?

Job Summary: 

This position offers a great opportunity for an insatiable, results-oriented individual who thrives in an extremely customer focused and metrics driven environment. If you have relentless desire to drive process and product improvements we have the career you're looking for!

The Marketing Specialist, Free Search is responsible for the planning and execution of the AbeBooks free search channel globally, working in-conjunction with other Marketing Specialists and Product Managers, including: developing the channel tactics to achieve sales goals, defining any product development requirements and business requirements, driving the creation of a strong reporting framework; and working closely with merchandising and customer experience teams to maximize sales in the most effective way.

Responsibilities:

  • Achieve quantitative and qualitative goals set for the free search channel including traffic, sales and efficiency for all AbeBooks web sites.
  • Manage the free search traffic and working with the merchandising team to optimize conversion. Dive deep on search data to understand performance and trends, perform keyword analysis at scale, translate analytical findings into concise business actions and recommendations.
  • Work in-conjunction with the Marketing Manager to conceive & define a free search product development roadmap and define business requirements for search related product improvements.
  • Continually iterate existing & new product improvements to optimize results.
  • Work with the Customer Experience Team to drive product improvements for free search entry-page customer experience across all web sites.
  • Coordinate with the design and merchandising team on landing page best practices, content direction and static content management.
  • Be on top of current technologies, emerging search engine technology and new developments within the search engine optimization field.

Candidate's Profile should include the following characteristics:

Must Have's

  • You have a degree in a relevant field and/or two more years of comparable experience.
  • Experience in one or more Online Marketing channels (affiliates, search, email, social media).
  • You are adept at retrieving and analyzing data to answer business questions and deliver results.
  • You must thrive on solving problems, improving processes, and increasing efficiencies.
  • You communicate clearly and effectively across all levels of the organization.
  • You juggle multiple competing priorities simultaneously with apparent ease and make things happen in a fast-paced, dynamic environment.
  • Experience extracting data via SQL and data manipulation.
  • Your precise attention to detail and innate desire for excellence is infectious to those around you.
  • You have strong analytical and quantitative skills and are a metrics driven decision maker.
  • Your technical and business savvy allow you to interface with all levels and disciplines within the organization and get things done.
  • You have proficient computer skills including intermediate to advanced knowledge of Excel, and intermediate knowledge of the Internet and E-commerce.
  • You have an absolute passion for ensuring a world-class Customer Experience.
  • Business minded - ability to rationalize cost and benefit of projects.
  • Technically oriented - understanding of system limitations or requirements that will assist in producing strong, efficient and workable product suggestions.

Nice to Have's

  • You are fluent in a second language of French, German, Italian, or Spanish.
  • Experience with working with a technical development team a plus.
  • Experience with setting project priorities and champion Online Marketing Projects a plus.
How To Apply: 

AbeBooks provides competitive salaries and great benefits. If you enjoy constantly broadening your skills and working in an environment that thrives on creativity and product innovation, please apply online at www.abebooks.com/careers/#apply.

We appreciate your interest in AbeBooks!

Other Info: