Marketing Coordinator


August 06, 2014

Original postings on the Viatec site are removed after the position is closed, but the posting will be archived here. The original posting was at

Job Category: 
Sales and Marketing
Job Specialization: 
Marketing and Communications
Company Overview: 

A career in marketing at SendtoNews Video Inc. is an exciting opportunity for a goal-driven, creative, passionate individual who thrives in a rapidly evolving environment. If you have a knack for coordinating marketing programs, which boost sales and brand recognition, and are willing to take on a wide array of activities to help support our winning sales teams, this may be an opportunity for you.

SendtoNews, one of the world’s fastest growing sports highlights distribution companies, is searching for a strong Marketing Coordinator who will help develop and implement marketing initiatives to drive sales and increase brand awareness among our target audiences.

Job Summary: 

Position: Full-Time
Location: Head Office, Victoria, British Columbia, Canada



You will be part of a rapidly growing company, where roles and responsibilities evolve as the team grows and where we learn from our customers, the marketplace, and each other.  A key factor to your success will be the ability to thrive with and embrace change.

There are a few other things that will help us to know if you are the right candidate for this challenging position:

Brand Management:

  • Act as a change agent and actively work with the VP of Marketing, the management team, and the sales teams to evaluate strategies and practices against SendtoNews’ plans for market penetration and company growth
  • Develop new and creative communication campaigns to meet lead generation and sales goals
  • Execute clear corporate and product brand identity guidelines
  • Actively collaborate with the sales and marketing teams to promote SendtoNews in North America globally

Marketing Communications:

  • Plan, coordinate and implement proactive marketing communication strategies to connect multiple audiences to the SendtoNews brand
  • Develop marketing communications strategies for new product initiatives and promotional opportunities
  • Develop and implement creative marketing communication plans using various tactics, including advertising, trade shows, print & electronic sales collateral, PowerPoint presentations, websites, video, etc
  • Contribute to and execute a comprehensive social and digital media strategy to promote the company through appropriate channels
  • Develop and maintain partnerships with third-party vendors as needed in order to deliver timely and successful work products

Digital/Content/Social Marketing:

  • Create online content for company’s web properties in line with company brand identity standards
  • Manage online content through CMS
  • Develop and execute social & content strategies to drive leads and engage with customers across a variety of channels
  • Manage the corporate blog and inbound marketing deliverables
  • Write and edit a variety of content for marketing and public relations functions


  • Must have excellent written skills and the ability to write and produce compelling marketing and communications collateral in coordination with SendtoNews’ in-house designer
  • 2+ years marketing experience in a B2B organization. Experience supporting both direct and distributor sales teams is a plus. Experience in sports or media marketing is also a plus.
  • 2+ years of experience managing digital and content marketing functions, including SEO, SEM, and PPC campaigns
  • Good knowledge of social media channels (LinkedIn, Facebook, Twitter, Google+) and well-versed in best practices
  • Passion for executing compelling, effective, and measurable marketing campaigns
  • Keen attention to detail and complex problem solving abilities
  • Ability to form collaborative relationships with sales, partners, customers, marketing colleagues and management
  • Ability to work independently and engage management as needed
  • Must be comfortable working in ambiguous and/or stressful situations in a flexible, fast-paced, entrepreneurial environment
  • Exceptional organization and time management skills
  • Comfortable working as part of a geographically dispersed team
  • Advanced skills in MS Office applications, especially PowerPoint and Excel


Salary is commensurate with skills and experience.  SendtoNews pays a competitive salary and has a benefits program in place.  As SendtoNews is a fast-growing venture, there is an excellent opportunity for career advancement within the company.

How To Apply: 

If you are interested in this position, please submit your cover letter and CV to We look forward to learning more about you.