Marketing Director

UNIT4 Business Software

October 23, 2014

Original postings on the Viatec site are removed after the position is closed, but the posting will be archived here. The original posting was at

Job Category: 
Management and Operations
Job Specialization: 
Marketing and Communications
Company Overview: 

UNIT4 is a leading provider of cloud based enterprise software for people centric service oriented organizations.

Reporting to the CEO for North America the Marketing Director has executive and operational responsibility for marketing in North America. The primary focus of the Marketing team for North America is demand generation.

This includes the development and delivery of integrated marketing campaigns that support our selected verticals including Public Sector, Not for Profit, Professional Services, Higher Education and Travel.  This team will focus on strategic campaign planning, budgeting, research, project management, creative direction, content creation as well as the execution of campaign tactics including online, advertising, direct mail, email marketing and events.   Communications efforts will be focused on supporting North American campaigns and will include adaptation and localization of company messaging branding and collateral, and support of the NA website, blog, PR, media relations, social media and online promotional efforts. 

Job Summary: 

Job Responsibilities

  • Work with local and global executive to define the appropriate marketing organization for the organizations size and maturity.
  • Oversee the management of the marketing team throughout North America (Victoria, BC and Manchester, NH).
  • Responsible for annual North American marketing plan, quarterly review and planning cycles. This includes integration of corporate direction, localized research and interface with sales organization for lead tracking and management.
  • Budget planning, review and responsibility for North American marketing budget.
  • Define and execute direct marketing programs for lead generation and interface with Sales Organization for lead tracking and management.
  • Project management of customer marketing, vertical marketing campaigns and marketing projects.
  • Oversight of all North American marketing activities including application of corporate branding, creative direction, localization of and creation of campaign materials, event planning execution of campaigns.
  • North American Online Marketing efforts including NA website, blog, SEO and Social Media
  • Coordination with Global Marketing Team on branding, PR and Analyst Relations.
  • Coordination with Global Product Marketing on product launches and go to market strategy for North America.
  • Project Management, scheduling and workload planning for team. 
  • Executive sponsorship for custom events.
  • Executive sponsorship for internal projects as required.
  • Monthly marketing reporting and metrics.

Qualifications Required

  • Can-do attitude, positive, results-oriented leader.
  • Demonstrated passion for marketing.
  • 5+ years marketing experience in comparable industries with responsibility for all aspect of Marketing.
  • Direct experience with B2B enterprise software and SaaS strongly preferred.
  • Demonstrated experience in managing, directing and supervising staff.Ability to plan and manage at both strategic and operational levels.
  • Ability to work collaboratively with colleagues and staff to create a result driven, team oriented environment.
  • Demonstrated ability to manage both in house and outsourced marketing activities (PR, corporate branding, collateral, websites, online marketing etc.)
  • Demonstrated ability to manage marketing and sales software systems (Marketing automation, CRM, budgeting, research tools etc.)
  • Mature knowledge of both traditional and online marketing.
  • Proven competency in Project Management and strong organizational skills.
  • Strong computer literacy, including competent knowledge of Microsoft Offices suite of products (Word, PowerPoint and Excel.)  Proven competency with new technologies and knowledge of CRM ( and Marketing Automation (Pardot) an asset


  • Formal education with specialization in marketing.

Position Specifications

Term: Full time permanent

Reporting To: CEO - North America


Location: Victoria, BC

Travel Requirements: 25%  -  Candidates must be able to travel throughout North America

How To Apply: 

Please submit your cover letter and resume online by clicking here and reference job order #2014-77 Director Marketing by October 30, 2014.

 UNIT4 Business Software is committed to a policy of equal employment opportunity.  We recruit, employ, train, compensate, and promote without regard to race, color, age, sex, ancestry, marital status, religion, national origin, disability, sexual orientation, veteran status, present or past history of mental disability, genetic information or any other classification protected by state or federal law.