Marketing Manager

Carmanah Technologies Corporation

January 05, 2015

Original postings on the Viatec site are removed after the position is closed, but the posting will be archived here. The original posting was at
http://www.viatec.ca/job-board/13024

Job Category: 
Sales and Marketing
Job Specialization: 
Marketing and Communications
Job
Company Overview: 

We put solar to work.

Carmanah Technologies manufactures solar LED lights and solar power systems that are industry proven to perform reliably in the world’s harshest environments. Carmanah solar LED lights and solar power systems provide a durable, dependable and cost effective energy alternative. The US Coast Guard, NASA, international military organizations, municipalities and commercial organizations around the world have chosen Carmanah solar technology for their operations.

Come join our winning and ground breaking team!

Job Summary: 

Position Overview

Reporting to the Division Manager of Corporate Services, the Marketing Manager is responsible for all aspects of the marketing department functions including the development and management of marketing strategies, campains, graphic production, tradshow participation, website development and lead generation. The Marketing Manager will also be responsible for maintaining corporate image and brand language across multiple markets. It is the Marketing Manager's objective to utilize both internal and external resources to achieve the best balance of creative and production skills.  

General Description and Responsibilities

  • Managing all marketing for the company and activities within the marketing department.
  • Developing the marketing strategy for the company in line with company objectives.
  • Coordinating marketing campaigns with sales activities.
  • Overseeing the company’s marketing budget.
  • Creation and publication of all marketing material in line with marketing plans.
  • Planning and implementing promotional campaigns.
  • Manage and improve lead generation campaigns, measuring results.
  • Overall responsibility for brand management and corporate identity.
  • Preparing online and print marketing campaigns.
  • Monitor and report on effectiveness of marketing communications.
  • Creating a wide range of different marketing materials.
  • Working closely with design agencies and assisting with new product launches.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Analyzing potential strategic partner relationships for company marketing.
  • Performance management of small marketing team.

Skills and Requirements

  • 10+ years' experience in a product marketing environment, and 5+ years in a managerial role.
  • Degree in Marketing or a related discipline.
  • Ability to manage, motivate, and mentor teams.
  • Excellent written and verbal communication skills including speaking to large groups.
  • Experience with technical products such as electrical, mechanical, and software systems.
  • Strong management and communication skills to drive and coordinate a cross-functional team.
  • Ability to build and maintain a strong level of product knowledge, market environment, and competitive analysis across multiple business divisions.
  • Proven ability work with sales teams to coordinate effective marketing programs.
  • Demonstrated history of being results-oriented, working under pressure, and balancing and managing multiple priorities.
  • Ability to travel internationally.
How To Apply: 

To apply, please visit our website and apply online with your cover letter and resume.  

Thank you for your interest in Carmanah!