Content Marketer

SilkStart Technology Inc.

January 06, 2015

Original postings on the Viatec site are removed after the position is closed, but the posting will be archived here. The original posting was at

Job Category: 
Sales and Marketing
Job Specialization: 
Marketing and Communications
Company Overview: 

About SilkStart: SilkStart ( is a small, rapidly growing start-up based in Victoria, BC providing an all-in-one SaaS platform to help member-based associations manage their online presence, members, events and communications. SilkStart offers a flexible work environment, provides competitive salaries and employee equity (stock options), meaning you’re a part owner.

Job Summary: 

What we’re looking for? Are you an experienced Content Marketer who is self-directed, and results-oriented? Do you want to work somewhere that appreciates your hard work, values your contribution, and allows you to learn, develop and grow? If so, SilkStart has the job you’re seeking.

The role: Reporting to the CEO, you will a) define and implement marketing tactics to increase demand primarily through content marketing, b) refine and improve existing tactics to increase conversion, and c) own the analysis, metrics and reporting.

What you’ll be doing:

  • Define and execute a content marketing strategy including: content creation and syndication (e.g. website, blog and social media channels).
  • Contribute to the creation of a customer acquisition strategy including both demand and lead generation through website, email, and referral channels.
  • Create customer Help content (FAQ’s, video, tutorials, getting started guides).
  • Manage campaigns and report on campaign analytics.
  • Develop inbound and outbound leads through all marketing channels to create sales-ready opportunities.
  • Own the creation and maintenance of marketing collateral.
  • Occasionally help the business team by talking with prospects, onboarding new customers, and support existing customers.


Must have’s:

Relevant skills. Demonstrated ability to define and execute a variety of content marketing tactics with proficiency and effectiveness.  You’ll also need to both enjoy and be good at writing.

Smart. You don’t need a degree but you need to be smart. We’re going to expect you to quickly learn a lot of new stuff. We’re also going to give you autonomy over several important areas of our business and expect great work.

Good Attitude. You are willing to roll up your sleeves and do what needs to be done. This is not a ‘that’s not my job’ or ‘I don’t know how to do that’ environment.

Lots of Hustle. You like a fast paced, results oriented environment. You possess a strong desire to just get things done. You understand that persistence and hard work are essential ingredients to success.

Results oriented. You like to measure your progress and ultimately generate results.

Self-Directed. You can independently manage your time efficiently and effectively.

How To Apply: 

Sound like you? If yes, please send a resume and cover letter to Only shortlisted candidates will be contacted for an interview. Thanks for your interest in SilkStart!